Trek and Mountain Magazine
Website Design and Development

Project Brief

Part of the project involved custom WordPress development that allowed the client to maintain a content slider on the homepage. We had to find a way that allowed the client enough flexibility to customise the slider. We developed a plugin that added a new WordPress admin panel to the site, allowing the client to easily maintain a content slider. A user guide was written to help the client manage and use the new WordPress plugin moving forwards.

When we started working improving the website we noticed that an outdated version of jQuery was being loaded from inside the theme. As of WordPress 3.4, the latest stable release of jQuery is included in by default. We removed the old version and loaded in the version that is shipped with WordPress.

Solution

When looking through the theme files we noticed a number of inline styles being used. This is bad practice as the inline styles prevent site-wide styles from being applied, resulting in inconsistent styling. The website originally had a search box and social media icons to the right of the main navigation and there wasn’t enough space for everything to fit.

The drop-down website menu was badly coded and needed a redesign to improve usability. When a visitor hovered over a menu item, the sub-menu would partially hide the top-level menu options, making it impossible to access certain areas of the website. There were styling issues that caused the menu to break in some browsers, so theses issues were also resolved.

Results

+248%

Page Views

+38%

Conversions

+2,500

Website Visits

-60%

Bounce Rate

Technologies We Used

[project_technologies]

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
John Doe