Project Brief

Initially the client at System 7 Transport had a logo in place but asked us to modernise it across the business.

Our process went as follows,

• Understanding the initial brief and discussing ways to move forward with the design.
• Drawing some sketches to give an idea of the possible logo designs, which was shown to the client.
• The client picked out a couple of sketches that he liked.
• Took the logo into digital format and created copies of the logo in different alignments.
• Put the System 7 logo in mock-ups (e.g. cups, t-shirts, letterheads and business cards)
• Tested the design on varying background colours to understand the best fit for the design.
• Communicated with client where improvements could be made.