Sterling Albums - E-Commerce Website

Sterling Albums E-Commerce

E-Commerce Website

Project Brief

We were contacted by a business owner who wanted to sell Wedding Albums and their Album Design services. Our team designed the website and planned the content structure to improve their Search Engine Optimisation. The website uses large images so we had to make sure these were optimised for fast load times.

The company wanted to show the wedding albums in the store and hide the album design service until they added an album into the cart. We had to customise WooCommerce to accomplish this but we developed a solution that made it easy to manage for the client.

Another requirement was that customers could pay either in full or pay a 50% deposit using PayPal. The customer could then login to their account and see the order and how much is left to be paid. They can then pay the final amount through the website at any point.

Solution

When the website was launched we started we started to promote the website and sales started coming in. We used Google Tag Manager to install Facebook Tracking that would send purchase data back to Facebook to track the Return on Investment.

Sales continued to come in and the company added a new product range to the website so customers could get all their photos on a company branded USB Stick. This was offered in 16GB and 32GB variants.

Results

+248%

Page Views

+38%

Conversions

+2,500

Website Visits

-60%

Bounce Rate

Technologies We Used

[project_technologies]

I have often turned to Ben and his team when I need assistance with WordPress. The team always finds efficient and cost-effective solutions to any problem they face. Ben’s honesty and integrity has meant that we have worked on many projects over several years. I have seen Ben turned projects around (when other developers have done a bad job) and made my clients happy and excited with their website. Ben and I spoke about a few personal projects and his work on Sterling Albums was excellent. He helped find plugins to allow my customers to place bespoke orders easily with a 50% deposit. Since the website went live I have sold a lot of albums and I am very pleased with the results.
Sham Hussain