Solution

We started by doing a website audit to see what problems needed to be resolved to get the best results on the original Hopkins Electrical site. We used our industry analysis tool to compare his website with all electricians in the UK. This allowed us to see what features the top 1,000 competitor websites had.

With this knowledge, we noted what content was missing on Hopkins Electrical. Having spoken to the business owner we knew what they wanted to achieve and we planned out what content should be written to help his customers. Our content writers were given a brief and they started writing the content. The client wanted to keep his existing colour scheme and was flexible on everything else. Within a few weeks, the designs were completed and approved by the client.