Flowers Express
WordPress Design & Development

Project Brief

To help improve the visibility of Flowers Express we needed to do a complete website analysis to see what areas of the site were under-performing. The biggest issue affecting the website was the lack of text and headings throughout the website.

The website owner wanted the website to rank well for searches relating to “cheap flowers” but the keyword targeting of the website needed refinement. All the existing content needed to be rewritten and the website structure had to be amended to further improve our SEO efforts.

Every month we would review the website with the client and discuss the ranking reports with them and see what aspects of the website needed further refinement. Every few months we would review the website content and make amendments to the on-page SEO to help improve the rankings of their website in search engines.

Flowers Express


The website was not setup to track visits and there was no way of knowing what pages were driving the most clicks and conversions for his affiliate website. The SEO was incredibly challenging as his website was merely advertising someone else’s products and he got commission on every sale.

We setup Google Analytics so we could track visits to the site and see what was working. To beat the competitors we had to be smart and us the clients budget in the most effective way. Once we had vital stats on the website usage it became easier to see patterns and make improvements on a monthly basis.

We re-coded parts of the theme to reduce overhead and speed up website load times. Through optimising the WordPress theme we were able to make the site load 2-3 seconds faster, which saw a gradual increase in the time visitors spent on the website.


After working with the Flowers Express website for a number of months it was agreed that the website should be redesigned to help improve visitor engagement. Our team redesigned the header and created a number of promotional banners for the website to promote special offers on their flower products. Since these changes were introduced we saw that visitors would stay on the site longer and view more pages before making their flower purchase.

When we took on this project the website was powered by an outdated version of WordPress and some of the websites plugins were incompatible with the latest version of WordPress. This meant that custom WordPress development was needed that would allow us to perform the update without incompatibility issues.


Within 8 months the website saw a staggering 138% increase in unique visitors (an increase of 9,955 visitors). This resulted in a big increase in sales for Flowers Express and their website appeared on page 1 of Google for a range of highly competitive keyword searches.


Unique Visitors

1st Ranking

Against Competitors

Big Increase

Affiliate Earnings


Website Visits

Technologies We Used


Lacey Tech Solutions have been advising and helping me develop my website and position it for Google searches. Having used many companies in the past I am pleased to say they are the most efficient, most pro-active and conscientious company that I’ve met in this field. Their speed of responses and commitment to achieving results is exceptional. I have no problem with heartily recommending their services especially for Search Engine Optimisation. I have found top quality, good value effective work in this area hard to find it is so easy to waste you money with so called professionals. Try Lacey Tech and I am sure you will see the benefits of their results and a saving your pocket.
Tony Pearce – Flowers Express

Technologies Used

Google Analytics Icon

Google Analytics

Google Tag Manager

PHP Icon


WordPress Icon