Flowers Express
WordPress Design & Development

Solution

The website was not setup to track visits and there was no way of knowing what pages were driving the most clicks and conversions for his affiliate website. The SEO was incredibly challenging as his website was merely advertising someone else’s products and he got commission on every sale.

We setup Google Analytics so we could track visits to the site and see what was working. To beat the competitors we had to be smart and us the clients budget in the most effective way. Once we had vital stats on the website usage it became easier to see patterns and make improvements on a monthly basis.

We re-coded parts of the theme to reduce overhead and speed up website load times. Through optimising the WordPress theme we were able to make the site load 2-3 seconds faster, which saw a gradual increase in the time visitors spent on the website.

Solution

After working with the Flowers Express website for a number of months it was agreed that the website should be redesigned to help improve visitor engagement. Our team redesigned the header and created a number of promotional banners for the website to promote special offers on their flower products. Since these changes were introduced we saw that visitors would stay on the site longer and view more pages before making their flower purchase.

When we took on this project the website was powered by an outdated version of WordPress and some of the websites plugins were incompatible with the latest version of WordPress. This meant that custom WordPress development was needed that would allow us to perform the update without incompatibility issues.