DeLaBaie Skincare
E-Commerce Website
Project Brief
DeLaBaie Skincare approached us to redesign their specialist skincare website. We produced a professional website design that was powered using Magento E-Commerce. DeLaBaie Skincare had limited success with another website agency and were referred to us by an existing client. They wanted a professionally designed E-Commerce website that showcased their natural skincare products and allowed visitors to easily make a purchase.
After numerous meetings and weeks of research, the website design was redesigned several times before the final design was approved. Over the coming months, we worked alongside the owner to develop the website and add the content and products to their store.


Solution
We used a subtle colour palette for the website to allow the product images to stand out and be the main focus of the site. Our team was tasked with sourcing images for the website and making recommendations on what product images should be used throughout the website.
The website needed to enforce the branding of DeLaBaie’s product range, so it was agreed that we would colour code the different product ranges. We used a pastel shade of each colour so as not to take any focus away from the product images in each of the ranges.
We used a subtle colour palette for the website to allow the product images to stand out and be the main focus of the site. Our team was tasked with sourcing images for the website and making recommendations on what product images should be used throughout the website.
Magento E-Commerce Website
Magento is a very powerful E-Commerce platform, and sadly the clients hosting package was inadequate to host the e-commerce website. We helped DeLaBaie Skincare by installing, configuring and securing a dedicated Linux server to host their Magento e-commerce website.
This involved configuring the DNS records for their domains, setting up self-hosted email accounts and installing a control panel to assist in maintaining the server. Once the website was completed we wrote a user guide showing the customer how to manage adding products, product categories and updating the content. We were responsible for ensuring Magento security updates were applied and tested each month.


MailChimp Email Newsletter Design
In addition to developing the website, we designed a MailChimp newsletter template for DeLaBaie skincare. We added a form to the website where visitors could enter their details and signup for the monthly newsletter. This helped the company feature their top selling products to get additional sales. This gave them a foundation on which to build a loyal customer base to encourage additional product sales.



I commissioned Lacey Tech to design an E-Commerce website for my skincare business after two disastrous failures. They came recommended by a friend and within a few weeks he came to the rescue and produced a website design that was elegant, user friendly and comprehensive. During the project I quickly grew to trust their unerring skills and intuition and now I am delighted to have a colourful, stylish, and efficiently informative website.
They helped setup a dedicated VPS to host my website and sorted out all the domains and email addresses. Right from the start they were informative and took care of me; always using their skills to help me understand the arcane world of electronic business. They worked diligently to ensure every aspect of my Magento Shopping website was working and any issues were quickly detected and resolved. Throughout the project they were quick to respond to my queries and easing my worries. Everyone I’ve spoken to loves the new website. Brilliant job!
Technologies Used
Google Analytics
Google Tag Manager
PHP
WordPress