Are you frustrated with marketing companies promising results and not delivering?
This book is perfect for small business owners that want to learn how to generate more sales and enquiries.
We know small business owners have a lot on their plate, and learning something new can feel like climbing Mount Everest. So we’ve taken our 12 years of marketing knowledge and secrets and packed it into this short ebook.
This guide was written with small business owners in mind. We’ve organised the content into manageable chapters with actionable advice and a list of things to avoid.
We’ve audited over 100 Google Ad accounts for small business owners, and we see common mistakes that waste valuable budget. By following the advice in this book, you can make sure your budget is spent correctly to get results.
By the end of this book, you will have a good understanding of how pay per click works. There is a step-by-step guide to creating your first Google Ads campaign with easy to follow explanations at each step.
There are some advanced topics covered in this book, but we explain everything for beginners. Even if you have never heard of Google Ads before, you will be able to set up your first campaign with confidence.
What is covered in the book?
- How Does PPC Work?
- Benefits of Pay Per Click
- How To Plan Your PPC Campaign
- What research should you do?
- Implementing PPC for Success
- Setting Up Your First Google Ads Campaign
- Making The Most Out of Small Ad Budgets
- Track and Measure Success
- Understanding Landing Pages with Examples
- Landing Page Optimisation
- Google Ad Suggestions
- Google Ad Types
- Writing Compelling Ad Content
- What are Ad Extensions?
- Managing Your Pay Per Click Campaigns
- Being Aware Of Laws and Regulations
- Common PPC Questions
- Common PPC Mistakes
- Pay Per Click Terms Explained
A lot of small businesses rely on Lacey Tech Solutions to get help with pay per click marketing. If you have any pre-sales questions please contact us before placing your order.
Please Note: E-Book purchases are non-refundable as you are unable to return the item.
