Pay Per Click Advertising

Lacey Tech Solutions are pleased to have been given the award for Best Website Development & SEO Agency 2019!

Google Adwords is the fastest and most controllable way to get your business listed in The UK for all the important products and services you offer across The UK. You allocate a monthly budget and Google charges for every click generated.

We discuss, plan and manage your Pay Per Click campaigns, bringing together Google Analytics and our own response tracking facilities to ensure you get the best value return for your investment. Your PPC budget is spent when a visitor clicks on your advert. Google AdWords and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose PPC keywords, craft and place ads that extend your marketing

Benefits of Pay Per Click Advertising

  • Boost Profits
    A successful PPC Campaign is the one that generates profit and this is our target.
  • Return On Investment
    Everything in Paid Search Advertising is measurable so you can see what the progress of your campaign
  • Fast Results
    PPC is aimed to generate quick results and the PPC campaigns are designed with this in mind

With Pay Per Click (PPC) advertising, you bid on the keywords you believe prospects would type in the search bar when looking for your products or services. For example, if you sell vintage wines, you would bid on the keyword “vintage wine”, hoping a user would type those words in the search engine, see your ad, click it and buy. These ads are called sponsored links or sponsored ads and typically appear next to the natural (also known as “organic”) results on a search page.

How Much Does Pay Per Click Cost?

Before recommending or indeed suggesting a budget to advertise on Google its important to know what you want to achieve from your PPC campaign as this will dictate the monthly spend. I’ve managed PPC campaigns ranging from £500 per month right the way up to £5,000 a month. It all depends on your goals and requirements.

What is included in your Pay Per Click service?

  • Dedicated Account Manager
    From the first contact you made, you are assigned a dedicated account manager that is responsible for running your account.
  • Account Setup
    Your PPC campaigns using best standards and practices.
  • Keyword Research
    Keyword research will identify the keywords that have a good chance of getting visitors to your website
  • Ad campaign copywriting
    You can rest assured that PPC text ads will be professionally written for all your campaigns.
  • Google Analytics Integration
    Visitors from your PPC campaigns can be recorded in Google Analytics.
  • Conversion Tracking
    Without conversion tracking is like driving with your eyes closed! We need to know what works best on your ppc campaigns so before starting we will ensure that conversion tracking works.
  • Mobile Ads
    We will optimize your campaigns for targeting mobile and tablets users.
    Progress Reports – Each month you will get a detail report showing the progress made and work carried out on your campaigns.
  • Campaign management
    PPC is not a ‘set it and forget it’ task. We will monitor your campaigns on a daily basis to make sure that they are running optimized and without any problems.
  • Landing Page Optimisation Review
    You need a high converting landing page and we will tell you how to get one.
  • Email and Telephone Support
    Customer service is our priority and something we brag about.

If you have any questions or concerns about starting your PPC Campaign please contact us.

Have a Question?


    Can we contact you for marketing purposes?