On this website, we have integrated Google Analytics, which collects and analyses anonymous data about how visitors use our website.
Google Analytics is a website analysis service that collects data about visits to our website. Google Analytics allows us to see what pages were viewed, the bounce rate of pages, tracking business goals and more. Website analytics is used for the continual improvement of this website and to track the effectiveness of our Internet advertising.
Google uses the collected data and information to assess our website and highlight possible issues. In Google Analytics we can produce online reports that show various information about how our website is used.
Anonymised IP Addresses
During your visit to our website, Google collects your device IP address to track the approximate origin of visitors. An IP address looks like this: 172.142.17.82 and is unique to every Internet-connected device. To comply with GDPR laws we remove the last part of the IP address, which reduces the accuracy of the reporting but improves the privacy of our visitors.
The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of your visits to our website. The data that is collected by Google Analytics is stored on Google’s servers in the United States of America. Google may pass this data to third-parties and other Google products.
How Do I Stop Google Analytics Collecting Data?
You may prevent cookies from being set, at any time by changing your web browser settings to permanently prevent cookies from being used. In addition, cookies already in use by Google Analytics may be deleted at any time through your web browser.
Alternatively, you can download a web browser add-on from Google by visiting https://tools.google.com/dlpage/gaoptout and installing it. The add-on stops tracking data being sent to Google Analytics. If the device you are using is later deleted, formatted, or newly installed, then you would need to reinstall the browser add-ons to disable Google Analytics tracking.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy and under http://www.google.com/analytics/terms/us.html.