Search Engine Optimisation Basingstoke

Business owners know that having a great website is only half the battle when it comes to getting enquiries online. For your website to work hard for you, your customers need to be able to find it.

What is Search Engine Optimisation?

Search engine optimisation is the process of continual improvement to help your website rank higher in search engine rankings. SEO is a very time consuming but worthwhile investment as a website owner. We offer a wide range of SEO services for website owners in Basingstoke and the surrounding areas.

Why is SEO so important?

If you typed, “Home Alarms Basingstoke” into Google and did a search, you would expect to see a list of results that provide Home Alarms in Basingstoke. There will probably be thousands of results to choose from, but if your website contains relevant, interesting and unique content then you have a good chance of being ranked higher in search.

As a guide, websites that are featured on the first page of Google will go on to receive over 90% of enquiries, with about 10% of visitors continuing to look for websites that are listed on page 2 and beyond. With over 10 years’ experience of providing effective SEO solutions for business in Basingstoke.

Our marketing experts know how imperative search engine rankings are to local businesses and we can help you come up with a strategy to raise awareness for your brand.

What’s Included in our SEO Services?

  • Keyword Research
    When writing content or planning a pay per click campaign it is vital that you research your keywords to ensure your content ranks for the right keywords and is visible to the right target audience.
  • Website SEO Audit
    A website SEO audit will diagnose problems with your website and highlight what can be done to improve your website for your customers and for search engines.
  • Competitor Analysis
    Competitor Analysis is part of the core SEO work we do as it allows us see how your website is performing in line with your competitors.
  • Local SEO
    If you are a small to medium sized business, you will want to promote your business to customers locally. We can help improve your website and online visibility for related searches in your area.
  • Backlink Analysis
    Having links to your website helps build credibility for your website and this helps improve and maintain your rankings. It is important to constantly review your backlinks and disavow links that hold no value.
  • Pay Per Click
    Pay Per Click drives visitors to your website and you are only charged when a visitor clicks your Ad. We manage PPC campaigns for clients to get the best results.
  • Monthly Reports
    We constantly monitor your SEO campaign and where your website appears in the search results. You will get a full report showing where your website ranks in line with your competitors.
  • Content Writing
    Our content writers can help breathe new life into your content so it grabs attention and showcases what your business can do. Our SEO team can work their magic on the content to give your site bit of boost.

SEO Results

Below are some of our recent SEO Case Studies and the results we have achieved for our customers. Unlike other SEO agencies we openly show you our results so you can see what we can do for you. [case-studies-grid]

I worked with Ben under the work experience program he provides to students. As a keen learner for the website design industry, I was excited to be a part of the team for the 2 week work experience program. The program was excellent, it gave me a sen...

Kieran Bland

Quick, easy and very helpful. Certainly knew what he was doing. Ben and his team kept me up to date on all progress throughout. The use of a demo site to watch the progress was also great. I would definitely recommend Lacey Tech Solutions they have b...

George Chilcott

Very good service Excellent communication with Ben highly recommend...

Keith Bridges

I was having problems with my website and needed help to sort things out. Lacey Tech Solutions were recommended to me from a friend. Since talking with them, they have been really helpful and given me lots of great advice. My domain name was controll...

ECS Chauffeur

Great company to work for. Really helped me with my work experience. It was great working with Ben as he taught me a lot of things which really helped....

Baljot Gill

We have recently taken on Ben and his team at Lacey Tech Solutions and have found our initial experience with them to be a very good and productive one. His ideas have resonated with us as a company and a brand and we look forward to working with him...

Gary Bullen

Ben was outstanding with his knowledge of my industry and even more factual about his own website design and SEO industry, spoke in depth about strategy and the redevelopment of my website. Thank you Ben and I look forward to a long working relations...

Steve Myring

Lacey Tech have been looking after us for quite a few years now and have turned our online presence around. Our bounce rate was at 99% and it is now at 12%. Our visits were an average of 300 per month and now we are getting 7000 average visitors per ...

Emma Weaver

Ben and his team produced a Pay Per Click audit for me, which was very thorough. Some bits of the report were difficult to follow for someone non-technical. Since making the changes to the account we're spending roughly the same in terms of budget bu...


Just to want to say thank you to Ben and his team for the work they have done so far on understanding my requirements and needs for my new website...


Lacey Tech Solutions have recently taken over our PPC Campaign and have helped lower our costs per click but improving the overall impressions and clicks. They have removed keywords which were not performing or irrelevant to our Business. They made c...

Romin Kumar

5 stars: Excellent – no reservations, I would recommend this company to anyone...

Phil Stockham

I asked a question, and I recieved a quick response time, from Ben. The support was professional and he is very knowledgeable. My issue was resolved quickly, with great communication from Lacey Tech Solutions....

John Smythe


Allan Webber

I came to Lacey Tech Solutions with rather an ambitious idea for a website but it really was with their help, effort and thought that it has become a reality. Very prompt, patient and positive to work with. Highly recommend....

Rebecca Jean-Carroll

Helpful, friendly and very knowledgeable....

Debbie Rapley

Great Service honest & trustworthy will always recommend Lacey Tech solutions...

Philip John Stockham

Lacey Tech Solutions designed and built a mobile-friendly website for us, which is hosted by them. The website hosting has been fantastic - the website is quick to load and we have peace of mind that it is hosted on multiple servers to ensure uptime....

Flooring Websites

What a fabulous company to work with. I would recommend anyone that is looking for SEO, copywriting and development solutions to speak to Ben. You really dont have to look anywhere else....

Ruthie Richards-Hill

I discovered Ben and the company via Twitter when I was sharing my frustration over a Word Press theme. He was extremely responsive and offered solid advice. His professional manner and clear guidance made the day better. Thank you!...


Ben has obviously been working hard on my web site to get it ranking high. Very Happy with his work....

Dean Llewhellyn

I found Ben very helpful and he was excellent at explaining how things would work to me in ways that weren't too technical. He was able to create a website that covers my needs and is easily maintained....

Carly Fenn

Ben is a very helpful guy. He certainly know his stuff regarding website building and gives great advice on what is good for business. Highly recommended....

Andrew Fubar

Why Choose Us For Search Engine Optimisation?

  • We are certified by Google for search engine optimisation
  • Our team can setup Google Analytics to track return on investment
  • With the right setup and tracking in place you will know what marketing is working
  • Reporting can help understand your target audience and how they use your website
  • We can do keyword research to identify problems with your Google Ads setup
  • Our team are always learning new skills to help benefit website owners and businesses

SEO services that get you in front of local customers

You may have the most impressive website in the world, but if new customers can’t find it, it may be of little value to your overall. Designing and developing your website is only half of the battle when it comes to your online sales capabilities.  Your brand needs to be found regularly in order for your website to become a productive marketing tool.

We regularly work on SEO campaigns for a wide variety of clients spanning multiple industries. From local businesses, to international, we understand that their online visibility is vital to their ongoing success.

An effective SEO campaign should encompass all of the following elements:

  • Optimised images using alt tags with descriptions
  • The use of internal links, meta tags, meta descriptions
  • Using sub-directories rather than sub-domains when possible
  • Keep content up to date so it continually provides value
  • Make sure all your content is unique or you risk a manual penalty
  • Researching keyword usage and updating content as necessary

As you can see from the list above, SEO is a whole lot more than just keyword searches and a blog page – although they are an important part of your overall strategy.

In your day to day working life do you have the time or the skill to keep on top of your SEO marketing, to ensure that your website always ranks highly? Give our team a call on 01252 518233 to discuss how we can help you.

About Basingstoke

Basingstoke is a thriving market town in the county of Hampshire. It is a very successful, independent town that has been attracting large business and new home owners for many years.  It is a town dedicated to the advancement of both its commercial opportunities and its residents.

With a reasonable 45 minute commute time London, many residents look for live somewhere that offers a lot more than the city itself can.  Basingstoke offers direct rail links into Waterloo, meaning it is perfect for city workers. There are a good selection of top shelf employers with offices in the town including The AA, AXA wealth, Barclays, BNP Paribas, Capita, ENI, Game, Sony and Fyffes, meaning that the town is attractive to professional from all around the UK.

We also work in the following areas: