What Are Backlinks?
A simple way to think about what backlinks are is to say they are a kind of internet manipulator. It links one site with other external websites that contain links to this site. Backlinks are used for SEO purposes in order to optimise a website in the correct way.
These external links to your website show the transition from one site to another. They help index your website pages properly. Backlinks are an essential part of the SEO process. Search bots can crawl your site and rank your content with more accuracy with the help of backlinks.
Google PageRank algorithm takes into consideration the number of web page backlinks and the sources. From this, Google will then estimate the importance of that page.
Different Types Of Backlinks
- Nofollow link attribute prevents search engine robots from crawling specific links and tells search engines to ignore a link.
- Dofollow link attribute points search engine bots to links that should be indexed and can help improve your search engine rankings.
Be aware that not all dofollow links are not reliable, they are considered ‘toxic’. Links like this tend to come from suspicious sites or are gained by breaking the search engine terms of service.
This can result in Google penalizing or even de-index your site.
How To Get Backlinks
Building backlinks to your site takes a lot of work and is very time-consuming. Here are 6 simple ways you can start to build quality backlinks for your website.
- Add links to your site on your social media platforms.
- Post content on ‘how-to’s’, infographics or embedded videos as these formats typically get more backlinks than standard posts.
- Post content containing a high word count as it can cover every aspect of a topic.
- Contact influencers in your industry about your site as they may want to link.
- Go one better and interview an influencer, there are more than likely to link to your site.
In order to begin doing competitive backlink research, you will need to see the backlinks of your competitors. To do this tools like SEMrush can help you find these links.
Remember, it’s just as important to keep an eye on your own backlinks to make sure they don’t link to toxic sites.
Positive Types Of BackLinks
This is simply where a website mentions and links to a website in relation to a relationship or sponsorship.
Guest Post Bio Backlinks
Sometimes, guest blogging sites won’t include or won’t allow a link back to the author’s site within the main body of content. Instead, they allow the author to include a link in the author bio. This may not be visible but it certainly adds value to the website’s link portfolio.
A branded badge is an award created by a brand, given out to other sites as a status symbol. The best way to do this is to look for a group of sites that you can put together and create a badge to identify them.
By commenting on a blog post, you are usually allowed to include a link back to your website. This way of building backlinks is often abused by spammers. However, if you post genuine comments on high-quality posts, there is some value to these links.
Negative Types Of Backlinks
It can seem like an easy way, but paying other publishers and websites to link to your site is not the way to build backlinks. Google explicitly states that buying or selling links “can negatively impact a site’s ranking in search results.”
By joining lots of forums just for the purpose of posting backlinks is bad. Only join high-quality forums with authentic discussions is the main idea. This way you avoid spamming threads.