Many small businesses start without a formal marketing strategy in place. This can lead to a huge downfall in clients or not gaining any repeat work from existing customers.
One of the most important things to do when coming up with a marketing strategy, is finding the right one that works for you. You might not get it right the first time.
It might be frustrating and time consuming but getting a marketing company to help with your marketing is often the better option.
“Email has an ability many channels don’t; creating personal touches – at scale”David Newman
This is a good link to 7 steps to building the perfect marketing strategy, if you don’t yet have the budget to pay out for another company to help with managing your marketing.
When considering marketing strategies a good tool to start off using is the marketing funnel. There are 4 steps involved and once you understand how to utilise this model you will be off to a flying start.
Understanding Email Marketing
To explain this process in better detail we are going to use a printing company as an example called Printex. They have just launched their website and are looking into how they can increase brand awareness.
They have a marketing strategy in place and they are using the marketing funnel as a process to work through in order to get the attraction and attention they are looking for.
As you can see from the diagram there are 5 steps, but for all intensive purposes, we are going to condense the last two together and call it retention.
So, starting from the top with awareness. The goal here is to show people the value of your product or service, and to educate them. By doing this you start to build a relationship with prospect clients.
Next is consideration. This is the stage where you build a deeper relationship with prospects and start to introduce the product or service in more detail. You also want to start producing targeted content.
Then we have the conversion stage. This is where you outline the benefits of your product or services to your prospect clients. It should be easy to purchase your service or product from your website. To make sure you are a courteous marketer, don’t overwhelm people with sales calls.
The last step is retention. The goal here is to retain your customers and instill loyalty by providing them with helpful content. Make sure you stay connected with them and ensure you collect feedback.
Here is a link to a great source if you want to understand more about the marketing funnel and how it works.
The main marketing tool Printex used here was MailChimp email marketing. This is a great way to get content out to a large number of people at once.
What Is Email Marketing?
In essence, it is the use of email to promote products and services. A better definition is using email to develop relationships with potential customers to build trust in your company, products and services.
The beauty of email marketing is you can personalise it to cater for particular clients. The content within the email can range from anything from a customer survey to a detailed description of your product/service and how it can benefit someone.
Once you have sent out something like a survey to potential clients, you can then collect all the data you receive and use it to your advantage. The response you get from these surveys can help you to identify prospective clients that are interested in your product/service.
How Can Email Marketing Help Your Business?
There are many ways in which email marketing can help your business. By going digital you can save some money and some trees. You won’t need to pay for printing, paper or postage costs.
Due to having the option of working with a designer, you can create a template email newsletter which saves you loads of time than having to create every single on from scratch.
By using email marketing you can raise brand awareness. Placing your logo or a specific picture that is relatable to your business will get people remembering who you are. Selecting a specific colour pallette will also help with brand awareness.
With consistent, quality email marketing that is on-topic, relevant and of value will help you earn and grow the trust of your target audience. By building and developing that trust, it will make it easier for you to promote and sell your product or service.
Consider, when writing the content for your email marketing, that you can have a string of topics all relating to a particular subject. This string of topics can then all be used together to form something like an E-book, free audio or maybe even a guide.
To find more ways in which email marketing can help you visit this link. https://www.bourncreative.com/10-ways-email-marketing-can-help-busines
We can help you with email automation where you write a sequence of emails that are sent on a schedule. You can also create a system where those who purchase your product or service then get an automated email with offers on related products.
As a company, we acknowledge that every business wants that overnight fix. But it is simply impossible. We can provide the tools and support to help your online business be the best it can be, and leave you to get on with day to day business.