Hiring An SEO Specialist – What You Need To Know

Every small business wants to produce organic traffic from Google. Online search engine optimisation, or SEO, is a cost-efficient tool for increasing your brand’s presence on search engines.

The best method to get your small business noticed on search engines is to hire a local SEO service provider. After all, they’re the experts in their field. What must you look for when working with an SEO consultant or local SEO Services?

We’ve put together a list of things to search for in an SEO expert to help you to make the best choice for your small business.

What To Review When Hiring An SEO Specialist

We found out then that the most significant problem companies face when working with online marketing “experts” is that everybody claims they can do it.

It’s easy to state it, and I’m sure if you had to hire someone, you would know what I’m referring to. The reality is that a small percentage of SEO experts can truly provide what they say they can.

Monitoring the results of your marketing campaign using third-party tools like Google Analytics, Hotjar, and Google Tag Manager will help you realise when performance changes during your marketing campaign.

When interviewing for any position in the online marketing industry, every prospect will have a good CV and say they can do the job. Unless you know how to make sure they are certified, you truly will not understand if they can do it or not.

Review Past SEO Case Studies

The most acceptable method to inspect that an SEO contractor is a service provider in their field is to request examples of their accomplishments. An experienced SEO consultant will be more than happy to share past case studies to show their competence.

You can verify this on your own by looking for the companies they’ve dealt with to examine that you can find them in the rankings claimed. Run among their previous client sites through an SEO Audit Tool. You should also perform Google searches for your desired keywords and phrases to see if your site is ranking.

Over Promising SEO Results

Look out for SEO consultants who over-promise what they can deliver. It isn’t easy to ensure very first page search engine rankings for the most competitive keyword phrases without putting months and even years of work into your SEO. As a rule of thumb, if anything seems too good to be true then it very likely is. Always do a Google search to verify what you are being told.

Past SEO Experience

An SEO contractor needs at least five years of experience in their field or good case studies and reviews. However, several of them claim to be experts without the years of experience to back it up.

SEO is a fast-changing market which can be challenging to stay up to date with, so you wish to be sure that you’re choosing a legitimate professional. Ask your SEO professional how long they’ve been in business, along with the qualifications they’ve achieved and how they maintain to date with new developments in SEO.

What To Do Before Interviewing SEO Candidates

Identify Job Responsibilities BEFORE You Publish The Job Description

It’s your responsibility to identify the duties they hold and the objectives you want them to achieve Whenever you work with someone. When they require to do it, you can’t properly work with for a position if you don’t know.

If you aren’t doing that, you aren’t certified to talk to a candidate or make the hire; it’s as simple as that. When hiring for SEO professional, the terms we used were:

  • An excellent copywriter with strong writing and researching skills. Experience with WordPress is required.
  • Excellent communication abilities, specifically through Zoom conference calls, phone calls, screen shares and e-mail.
  • The capability to design and build comprehensive weekly and monthly SEO reports.

Interview Each Candidate To Ensure They Are Qualified

This is where you separate the candidates who say they can from the ones who really can. Here’s a list of questions we ask prospects that show their understanding and knowledge.

  • Please share three past or current SEO case studies: List the URLs of 3 websites you have optimised, list the tasks of what you did, over what period and the outcomes.
  • Take an appearance at our site and inform us of three on-site SEO methods we might execute to enhance it.
  • What keywords do you believe we should target for a particular page and why?
  • Should you begin as our SEO professional, what do you anticipate accomplishing in the first 3 and 6 months?
  • How do you remain on top of SEO news, updates and patterns?

Where Can You Hire SEO Freelancers?

Job Boards – These are a great place to source SEO talent. The most popular boards vet all freelancers in their database, which saves you lots of time and can help get rid of unqualified prospects.

  • https://www.upwork.com
  • https://www.fiverr.com
  • https://peopleperhour.com

Social Media – This is now playing a massive role in the recruitment process, assisting businesses to source top skills. If you’re trying to find some of the best SEO freelancers, you’ll find them on social media platforms like LinkedIn, Twitter, Reddit and Facebook. Make sure to use an appropriate hashtag (e.g.: #SEOCompany #SEOConsultant #SEOFreelancers) when you publish.

Perform Google Searches – Most SEO professionals have websites to display their work. If they practice what they preach, their sites must rank up on Google for their keywords (like SEO freelancer and other related keywords).

If you’re looking for Search Engine Optimisation experts, a casual Google search can help you find professionals you can have confidence in with your small service SEO job.

If you want to hire a local SEO consultant, you can google “SEO Consultant +Farnborough” to bring up the results of the very best local SEO consultants in Farnborough.


Hiring a local SEO professional is an excellent way to increase your website rankings on search engines such as Google and Bing. You must ask the right questions during the interview so that you make sure you’re hiring the right SEO consultant for your business.

You can find example SEO questionnaires online to help you plan what questions you should be asking prospects.

Affiliate Disclosure:

We may link to products and online services provided by third-parties. Soe of the links that we post on our site are affiliate links, which means that we receive commission if you purchase the item. We will never recommend a product or service that we have not used ourselves. Our reviews will be honest and we will only recommend something if we have found it useful.


Lacey Tech Solutions publish blog articles to help small businesses. We are not liable for any damages if you choose to follow the advice from our blog.

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