How To Choose The Perfect Website Domain Name

Domain Names Rules and Regulations

When it comes to choosing the right domain name for your website, there can be a lot to consider that you may not have thought about. So we have compiled a list of top tips to choosing the right domain.

Brainstorm Keywords

A great place to start is by selecting around 5 key terms or phrases you have in mind that best describe the domain you’re seeking. You can then take that list and start playing around with prefixes and suffixes until you discover a catchy name you like. 

Choose Unique Domain Names

It can be difficult enough trying to build your brand name when you are a start-up business. To avoid potential confusion, you should create your own unique domain. It should not be a hyphenated or misspelled version of an already existing brand, as that is a trademark infringement.

Buy Multiple Domain Extensions To Protect Your Brand

If you are serious about building a successful website for your business you should be looking to secure yourself either a .co.uk or a .com domain as your default. Websites like Gandi, 1and1 and GoDaddy are great places to start when searching and buying domain names.

Simple And Effective

Choose a domain that is easy to remember and straightforward to spell as you want people to be able to spread the word of your domain. Also, a short domain can be easily printed onto business cards and will leave more characters in the URL for your sub-pages.

Avoid Numbers and Hyphens

It’s easy for people to misunderstand your URL if it includes numbers and hyphens. For example, if you had a 5 in your URL, people could be confused about whether to use the number or spell it out as five.

Stand Out And Be Memorable 

There are millions of registered domain names, so having a short, catchy and memorable domain name is essential. You could use a play on words or something comical if it’s appropriate.

Available Domain Name Extensions

  • .co – an abbreviation for company and community
  • .info – informational sites
  • .net – technical, internet infrastructure sites
  • .org – non-profit and non-commercial organisations 
  • .biz – business or commercial use
  • .me – blogs or personal sites

If you are looking to own a domain name in another country, you should bear in mind there are rules and regulations to comply with.

  • In order to register for a French (.FR) domain name, any legal entity would have to have its headquarters or principal place of business within the territory of the European Union, Iceland, Liechtenstein, Norway or Switzerland.
  • To register for a German (.DE) domain, its imperative to state German contact information otherwise it is impossible to register a domain. 
  • Anyone can register for a Spanish (.ES) domain name on a first come first serve basis. However, anyone applying has to provide an ID number from a government-issued ID.
  • For an Italy (.IT) domain name, individual and juridical persons residing in or belonging to a European Union Member State can register. Al others have to use a trustee service to register.  
  • When it comes to Norwegian (.NO) domains, only residents and organisations in Norway can register. They must declare and confirm their eligibility or identification codes and organisation numbers.

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