Search Engine Optimisation

Search Engine Optimisation can often feel like a game of cat and mouse – constantly having to keep up with the algorithm changes and updates to best practices. The SEO industry is fast paced and techniques that used to work a few years ago could now see your website hit with a penalty.

We hope that by publishing high-quality SEO & Marketing Articles, that we can help educate our customers. SEO plays a vital role within your online marketing strategy and it should not be ignored. If you have any questions please contact us and our search specialists will be able to help you.

Hiring An SEO Specialist – What You Need To Know

Every small business wants to produce organic traffic from Google. Online search engine optimisation, or SEO, is a cost-efficient tool for increasing your brand’s presence on search engines. The best method to get your small business noticed on search engines is to hire a local SEO service provider. After all, they’re the experts in their …

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Google Introduces Digital Services Tax For PPC Marketing

In April 2020, a Digital Services Tax (DST) was introduced for businesses offering different online services. This included things like search engines, social media and online marketplaces. The aim was to help regulate the currently unregulated digital industry. Fast forward a few months, and Google made an important announcement. They said that they would make …

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Google RankBrain – Artificial Intelligence for Search Queries

RankBrain is Google’s machine-learning artificial intelligence system that Google uses to process searches made on Google. RankBrain was setup to monitor search queries and find ways of improving their search engine ranking algorithm (code named Hummingbird). Hummingbird aims to match a query with content on the web while RankBrain intelligently extracts the meaning from a …

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