Using PPC For Small Business Customer Acquisition

As an owner of a small business, it’s likely that you will have established marketing methods for attracting new customers. For a few years now, SEO has been a firm favourite with many small businesses. It costs very little, is simple to understand, provides solid results and search engine long-term presence. 

Google Introduces Digital Services Tax For PPC Marketing

In April 2020, a Digital Services Tax (DST) was introduced for businesses offering different online services. This included things like search engines, social media and online marketplaces. The aim was to help regulate the currently unregulated digital industry. Fast forward a few months, and Google made an important announcement. They said that they would make …

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